Getting on Google+

Mimir Communications has recently joined Google+. If you’re there already, it would be great if you added us to a circle. If you haven’t tried it, here are some of the reasons why you might consider getting on board.

For many people Facebook, with it’s vast user-base and huge marketing potential, is king but there are a number of benefits to adding an alternative approach.

Google + is a bit different, but it is very social

The ‘circles’ feature allows for excellent management of social layers of people, groups or organisations followed – just like in real life. You can easily decide who you share your information with each time you post. There is great potential here for businesses to separate public posts from value added info and offers to customers. Community groups could use this feature to post public updates to interest new members, but also post separate information for example to team leaders, young people and parents.

‘Hangouts’, real-time video chats, are a way for friends, colleagues or like-minded groups to get together quickly and easily to meet face to face in real time.

It’s pretty professional

Being on Google+ should be a part of every organisation’s Search Engine Optimisation (SEO) strategy. If you care about such things, then being on Google+ helps your page rankings. Public info on Google+ is searchable and seamlessly linked into Google’s vast array of products.

Google’s ‘+1’ button is more powerful than the Facebook ‘Like’ button because the number of +1′s a page gets will show up in search results, even if a searcher is not logged into Google+.

Google+ is populated by more professionals, so it is a good place to hang out to interact with peers and learn from pros.

Trust

Privacy levels are set for every piece of information shared, every time. You can easily choose which circles of contacts see your post.

Google’s ‘Data Liberation’ tool allows users to take all the data they have put into Google+ and walk away.

Providing a positive example of ‘practice what you preach’, Google recently demoted Chrome, it’s own web browser, in Google search rankings because an ad campaign breached Google’s own ban on paid links.

Growth

Google+ is also relatively new, so it’s a potentially easier to become a hit. But it is growing in popularity: estimates are that by the end of 2011, the platform had 60 million users, with over 12 million signing up in December.

One final thing

Google+ plain looks good. It isn’t difficult to beat Facebook on style, but Google+’s design is clean and modern and the site is a pleasure to use.

Resources

If you are interested in getting started or learning more, here are a few places to go for more information:

25 tips and tricks to get you started on Google+.

12 Google+ Marketing Tips From the Pros.

10 ways Google+ is Better than Facebook for Creative Freelancers, by Alex Mather of the Red Lemon Club.

Do you have any ideas, experiences or suggestions to share?

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