If online, content is king, then this comprehensive how-to guide and reference resource is probably king of the content books.
In ‘Content is Currency’, content strategist Jon Wuebben expertly shows the reader how to develop optimised web and mobile content to get noticed and drive business. This includes how to initiate a customer connection, continue a conversation, start to build a relationship and, crucially, get visitors to take action.
The book explains, through practical examples and step-by-step instructions, how to create all types of online content including video, audio, podcast and social media content.
There should be something here for everyone. While it covers basics, such as the look and feel of a website, it also teaches the skills of search engine optimisation (SEO), and content marketing.
Mimir Communications provides expert audits of business communications activity and help and advice how to improve it – contact us for more information.