‘Content is Currency: Developing Powerful Content for Web & Mobile’ – a review

Content is Currency book coverIf online, content is king, then this comprehensive how-to guide and reference resource is probably king of the content books.

In ‘Content is Currency’, content strategist Jon Wuebben expertly shows the reader how to develop optimised web and mobile content to get noticed and drive business. This includes how to initiate a customer connection, continue a conversation, start to build a relationship and, crucially, get visitors to take action. 

The book explains, through practical examples and step-by-step instructions, how to create all types of online content including video, audio, podcast and social media content.

There should be something here for everyone. While it covers basics, such as the look and feel of a website, it also teaches the skills of search engine optimisation (SEO), and content marketing.

You can read the first chapter for free. To find out more about the book, its author, what others have said and to order a copy visit contentiscurrency.com.

For more inspiration try these 7 smart content marketing links or explore these SEO Chat Forums.

Mimir Communications provides expert audits of business communications activity and help and advice how to improve it – contact us for more information.

Comments

  1. thanks so much for the review of my book! I really appreciate it. – Jon Wuebben

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