LinkedIn recently introduced a simple one-click skill endorsement feature that pops up when viewing a connection’s profile. It is also possible to send out endorsement requests to connections. Are these a good thing?
On the positive side, it is always nice to feel valued and acknowledged and this process makes it easy to gain endorsements. Highlighting skills keywords will bring these to a profile reader’s attention and potentially boost SEO.
On the negative side, the simplicity of the process also devalues it and, consequently, the LinkedIn brand. Such easy endorsements are potentially meaningless and virtually unverifiable. In a race to display high scores, the system can easily be ‘gamed’ (especially trading amongst friends) and it can create unnecessary tension between connections (why haven’t I been endorsed back?). The process also increases the amount of emails generated by LinkedIn, which is already a sore point with many users.
Make your own mind up
Overall, LinkedIn’s endorsements seem more negative than positive. Do you agree? Can you see a greater value in these endorsements? Do you think that they will boost your reputation?
Best of the rest
Christoper S. Penn sees value in both recommendations and endorsements: Which is better, LinkedIn recommendations or LinkedIn endorsements?
Linda Coles can’t see a down side: 6 tips for using LinkedIn endorsements
Eric Wittlake thinks they have as little value as Klout!: No!! LinkedIn just went Klout on us!