LinkedIn endorsements: what value?

LinkedIn endorsements exampleLinkedIn recently introduced a simple one-click skill endorsement feature that pops up when viewing a connection’s profile. It is also possible to send out endorsement requests to connections. Are these a good thing? [Read more…]

Keep your online content fresh, useful and appealing

… to engage audiences and keep them coming back.

Prospective customers will judge you by what you do or don’t talk about and display online. And more often than not, good ‘buzz’ is not created by accident.

The more people listen to and admire what you have to say, engage with you, tell their friends and keep coming back, the more they will likely ultimately trust you and want to do business with you.

A carefully considered content strategy is vital to engage an online audience. It does not necessarily need to be complicated and the optimum source material is usually found from your own knowledge and experience based on your business or field of interest. But sharing useful wider industry information and key developments keeps your content fresh, your followers interested, authenticates your expertise and helps keep you up-to-date in the process.

We all know that publishing good content needs thought, attention, ideas and time. As time for most is at a premium, there are fortunately many source ideas and ‘discovery engines’ out there that can deliver inspiring material on demand. Here is a selection to get you going.

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Social customer failure = PR failure

Never Fail to distinguish between your B List customers who should be treated like royalty, and your A List customers, who should be treated like family.

Jay Conrad Levinson, author of ‘Guerilla Marketing’

The debate continues amongst some professionals about whether an organisation’s social media activity should be managed by PR/ marketing or customer service teams. Really it straddles both and if there are two sides they need to work together. But wherever social media responsibility sits in your company it needs to be handled well. Day-to-day interactions with customers matter a great deal and multiple (apparently small) negative experiences can quickly erode hard won brand loyalty and lead to big disasters. Social media can famously quickly turn corporate mishaps and failures into PR catastrophes ruining reputations overnight.

Do it and do it well

Recent statistics show that 60 per cent of companies do not respond to customers via social media, even when asked a direct question. The following three personal experiences highlight some winning and losing customer service activity [Read more…]

All a Twitter

Get better results and spend less time on Twitter

People use Twitter for a variety of reasons, many purely social. But if you want to incorporate Twitter into your business then getting your presence right and making it effective for your brand should be a priority.

Mimir’s Twitter musings are primarily business oriented but with (hopefully) a little personality thrown in. We like sharing developments and good practice info sources (particularly about social media) and we love what we learn from some of the fascinating people we follow.

However you decide to run your account, keeping tweets flowing and monitoring activity can become quite a time consuming task. Fortunately there are a number of online services and apps to help manage this process and help you spend time away from Twitter. [Read more…]

Getting on Google+

Mimir Communications has recently joined Google+. If you’re there already, it would be great if you added us to a circle. If you haven’t tried it, here are some of the reasons why you might consider getting on board.

For many people Facebook, with it’s vast user-base and huge marketing potential, is king but there are a number of benefits to adding an alternative approach. [Read more…]